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Sierra Nevada Summerfest

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Execute

Beer brewer Sierra Nevada sponsors several outdoor music festivals across the United States every summer. This year they decided to take it a step further and send music fans on an all-inclusive Summerfest dream trip (complete with food, camping, airfare and two VIP tickets) to select festivals. Our task was to create a web space where contestants could plead their case as to why they should get to go to this magical music-themed camp out via their favorite interface, Facebook, Instagram, Twitter, text message or right there on the website and their entries would then appear on the website for everyone to view. The site was a huge success, with 70 lucky winners and their guest winning trips to Summerfest.

Maintain

Minimal maintenance was required through our social aggregation administration tool to approve and display contest entries that came from all over the social web-o-sphere and even those by SMS. And because we needed to make sure all contestants were of age (21 and over only, please), we integrated an age verification for the SMS integration.


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